NEW YORK: With more women
wearing flip-flops to the office this summer, US style gurus are warning that
the casual shoe once mainly seen on the beach could be damaging to careers as
well as to feet.
Lauren Cardinale, 25, who works at West Glen Communications, wears beaded or
other fancy flip-flops to the office when she can get away with it.
"Occasionally I wear flip-flops to work," she said. "I wear nicer shoes if
I'm meeting with clients or if I know there will be someone in the office who
doesn't approve of flip flops."
Cardinale is one of thousands of young women in New York who consider
flip-flops an essential part of their summer wardrobe.
An online survey conducted for retailers Old Navy and Gap found flip-flops
topped the list of wardrobe items that college and high school students planned
to wear to work this summer.
More than 31 per cent of women said flip-flops were the single "must have"
item for work this summer. But many companies disagree.
"The dress code says no beach wear and flip-flops are considered beach wear,"
said a spokeswoman for BNP Paribas.
Style gurus warn that flip-flops, which are worn mainly by younger women,
could be harmful to a career.
"Shoes convey the mood of a woman. Wearing flip-flops conveys the mood that
you are relaxed and on vacation. That's not a good message in the office," said
Meghan Cleary, a style commentator who wrote the book "The Perfect Fit: What
Your Shoes Say About You."
And doctors say it's not just careers they could harm.
Physicians at the American College of Foot and Ankle Surgeons say flip-flops
are linked to a growing number of heel problems among teens and young adults.
"We're seeing more heel pain than ever in patients 15 to 25 years old, a
group that usually doesn't have this problem," said spokeswoman Marybeth Crane
in a recent statement.
She said flip-flops with thin soles have no arch support and can accentuate
abnormal biomechanics in foot motion which eventually brings pain and
inflammation.
Flip-flops are far from new, dating back at least 70 years and believed to
have developed out of traditional Japanese woven or wooden soled sandals in New
Zealand.
The basic flat sole with a Y-shaped strap, that passes between the toes and
around either side of the foot, is known in every nation and to every social
class.
In developing countries, they are the cheapest and often only form of
footwear, easy to make and easy to fit.
The term "flip-flop" derives from the noise they make while slapping against
the wearer's heels and the floor but they are also known as thongs in Australia,
jandals in New Zealand, and slippers in Hawaii.
(China Daily 07/03/2006 page1)