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Kellogg to drop Phelps over pot-smoking photo

(Agencies)
Updated: 2009-02-06 09:32

PORTLAND -- Cereal and snack maker Kellogg Co. said it won't renew its sponsorhip contract with Olympic swimmer Michael Phelps because of a photo that showed him inhaling from a marijuana pipe. The Battle Creek, Mich.-based company said Thursday that Phelps's behavior -- caught on camera and published Sunday in a British tabloid -- is "not consistent with the image of Kellogg."

Olympic gold medalist Michael Phelps takes a break while training at the Meadowbrook Aquatic Center, Thursday, Feb. 5, 2009, in Baltimore. [Agencies]

The company put Phelps on boxes of its Frosted Flakes and Corn Flakes.

Phelps has kept the backing of many sponsors since the photo surfaced from a November house party at the University of South Carolina.

Phelps's agent was not immediately available to comment.

Kellogg says its contract with Phelps expires at the end of the month.