Liu Xiang joins hands with VISA
(CRIENGLISH.com)
Updated: 2006-05-23 14:23 The Athens Olympics 110-meter
hurdles champion, Liu Xiang, has signed an endorsement deal with the global
credit card giant, VISA.
As the new spokesperson, Liu will appear in VISA's new TV commercial, which
has been shot in Australia.
The 23-year-old sprinter has topped the list of biggest local sports stars in
advertising industry.
Liu earns millions of yuan per year from advertising. His growing endorsement
portfolio includes Nike, Coca Cola and domestic dairy producer
Yili.
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