Koya brandy positioned towards middle and high customers
Updated : 2019-07-02
Sun Jian, general manager of Changyu at China's first brandy summit on June 28 in Yantai, Shandong province. [Photo provided to chinadaily.com.cn]
Changyu has developed innovative marketing strategies for its new products, such as limited releases of vintages, customized barrels and the establishment of connoisseur client groups.
Koya brandy is positioned towards middle and high customers, said Sun Jian, general manager of Changyu at the First China's Brandy Development summit on June 28.
Sun said he expected the Chinese-owned company would rank among the world’s premier brandy producers in the future.