Lijiang Tourism Promotion Meeting in Hong Kong

The tourism promotion campaign themed "Romantic Lijiang and a Flying Trip" was held in Hong Kong, on July 6, 2012.

Representatives from the Lijiang Old Town Protection and Management Bureau, Jade Dragon Snow Mountain Management Committee of Lijiang City, Lugu Lake Management Committee of Lijiang City, Lijiang Laojun Mountain National Park Management Bureau and those of tourism merchants from Lijiang and Kunming attended the event.

At the promotional meeting, the Lijiang delegation introduced a number of world-famous tourist attractions, such as the Old Town of Lijiang, Jade Dragon Snow Mountain, Lugu Lake, and Laojun Mountain, to more than 130 representatives of Hong Kong tourism merchants, tourism managers and journalists by distributing promotional materials, playing promotional films and performing ethnic songs and dances.

With an annual number of over 250,000 people, Hong Kong has always been an important tourist source market for Lijiang. The non-stop flight between Lijiang and Hong Kong which started on May 31st has further facilitated their tourism development and cooperation. Both sides will strive to build a multi-destination tour mode of "Shopping in Hong Kong and Traveling in Lijiang".

Edited by Zhao Qian and Brian Salter