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Google to launch experience center in Wuxi

Updated: 2015-08-25

Google's Shanghai center and Wuxi government will join hands to develop cross-border online business by settling Google AdWords' experience center in Wuxi, reported Wuxi authorities recently.

Google AdWords is an online advertising service that enables advertisers to display brief advertisements to web users, partially based on predefined keywords , and might link the copy to the content of web pages shown to users.

Web pages from Google and partner websites are designed to allow Google to select and display the advertising copy. Advertisers pay when users divert their browsing to seek more information about the ads displayed, and partner websites receive a portion of the income they generate.

As the world's largest search engine, Google has a massive user base and is a portal to online business.

The center will benefit local companies to expand their markets and brand influence .

The AdWords' experience center in Wuxi New District will be decorated in Google style, including designer tables, chairs and multimedia equipment with its logo's four colors, said a director of the local bureau of commerce.

The former Wuxi New District, now known as Wuxi Xinwu district or Wuxi National Hi-tech district, was founded in 1992 and underwent administrative changes in 1995, 2002 and 2005.

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