To invite more famous enterprises of Zhejiang province to establish headquarters, Huaqiao’s International Franchise Center and Zhejiang Chain-store & Franchise Association have co-sponsored a promotion event on May 27 and 28.

Nearly one hundred representatives of enterprises have attended the promotion event and carried out a series of discussions over potential communications and cooperations.

Recent years have seen a boom of franchise chains in China, making it one of the largest franchise markets all over the world. Accompanied with the growing influence from domestic franchise brands, more and more overseas brands are making efforts to nudge into the Chinese market.

Confronted with both opportunities and challenges, the Park has taken the lead to establish the International Franchise Center with an investment exceeding RMB 3.5 billion, a move to open a new platform for China’s franchise businesses.

The Center, covering 500,000 square meters, is the largest platform to present and attract franchise brands in the world. It’s able to provide kinds of services including exhibition, e-commerce, law consultation, brand planning and promotion.

For now, the first phase of the project has already come to an end. The subsequent phase is under construction smoothly.

By Ke Liping