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Kunshan signs MOU with McGraw-Hill for BOP index

J.D. Power and Associates, the world’s best known marketing information service provider and a division of global information services company, has signed a memorandum of understanding with Kunshan and Ambow Education for an assessment of Kunshan’s competitiveness and capabilities as a Business Process Outsourcing (BPO) center through a first-of-its-kind Service Outsourcing Readiness Index.

J.D. Power will work closely with Ambow Education on the development of the index, leveraging Ambow’s expertise in the area of professional development for BPO centers. Kunshan will use J.D. Power's internationally respected, third-party analysis and Ambow's professional development expertise to advance its competitiveness as a BPO center and to drive continued economic development.

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Kunshan’s Huaqiao Economic Development Zone is located in the junction of Shanghai and Suzhou, with a total area of 50 sq km. The Huaqiao International Service Business Park is expected to become a hub of financial services outsourcing and business process outsourcing (BPO) activity, with an anticipated workforce of 300,000 and a productive capacity of $15 billion within five to 10 years.

The new index will measure such factors as financial performance, customer satisfaction, competitiveness of infrastructure, and human resources. Ambow will be responsible for developing the human resources component of the index. The data and analysis provided by the study will help cities highlight their strengths, identify and address areas for improvement, and better market themselves to corporations. J.D. Power and Ambow are engaged in active discussions about expanding the index to each of the 20 BPO centers.

Serving more than 10 industries in 60 countries, J.D. Power has unparalleled experience in market information and customer satisfaction measurement. This global reach, coupled with its 10 years of experience in China, will provide the insights and benchmarks the BPO industry needs to expand their international influence.

About Ambow Education

Founded in 2000, Ambow Education is the leading provider of personalized education and training services in China. Ambow has education and training services to cater to every stage of life. Ambow Learning Centers are located throughout China, offering after-school tutoring programs, university entrance exam preparation, job-readiness training and corporate training. With its highly-effective 'learning engine' technology and responsive business model, Ambow has consistently set the standards of excellence to which others aspire in the personalized education services sector in China. A pioneer in the sector, Ambow remains its leading technological innovator, as well as the acknowledged trend-setter in the delivery of effective teaching and learning practices. With Ambow, students and professionals can create the career path and future they desire.

About J.D. Power and Associates

Headquartered in Westlake Village, California, USA, J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com.

J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies

Founded in 1888, The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, business intelligence and education markets through leading brands such as Standard & Poor's, McGraw-Hill Education, Platts, Capital IQ, J.D. Power and Associates, McGraw-Hill Construction and Aviation Week. The Corporation has more than 280 offices in 40 countries. Sales in 2008 were $6.4 billion. Additional information is available at www.mcgraw-hill.com.

By Lency

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