P. Diddy is jumping from music to enter the world
of fragrance. And it seems he isn't lying when he claims himself as "one of the
greatest entrepreneurs and entertainers the world has ever encountered" for
after his many other projects, he is now ready to launch his limited edition of
fragrance.
The rapper's new scent, dubbed "Unforgivable Multi-Platinum," will only be
available for a limited period. "I'm definitely attracted to something that
won't be around a long time," the star said.
The new scent which Diddy claimed as the "luxury grade of juice" will be on
sale for $65 for 2.5 ounces, which is $10 more than the regular version,
"Unforgivable."
Besides "Unforgivable Multi-Platinum," Diddy also plans to launch a fragrance
for women, to be called "Unforgivable Woman." The scent, combining notes of
bergamot, grapefruit and pina colada, will be in stores in the fall.