7. Kaixin (kaixin001.com) – Chinese ‘Facebook’
Screen capturing of kaixin001.com
Kaixin (kaixin001.com), a popular social networking website in China, is modeled on global SNS giant Facebook. Though a 'faithful copy" of Facebook, Kaixin is innovative in product design and user experience, which enhances strong cohesion with its members. The secret of Kaixin's success lays in its smart combination of social networking and gaming, as well as a clean layout and simple design, giving it competitive edges over foreign counterparts like Facebook and MySpace. Inspired by foreign products and developed at home, Kaixin could be considered a local invention because of its distinctive Chinese characteristics.