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Homemade cartoons to embrace expo
(Xinhua)
Updated: 2005-05-22 10:22
Chinese cartoon character Blue Cat will appear at China's first State-level
cartoon exposition to boost the development of the fledgling domestic cartoon
industry.
The Blue Cat, a homemade cartoon brand, a rival of Mickey Mouse, is set to
embrace the first international cartoon exposition in China, scheduled to take
place on June 1 in Hangzhou, capital of East China's Zhejiang Province, said Yi
Zhaoyuan, director of the publicity department of Changsha in Hunan Province.
The Blue Cat cartoon series, created by Sunchime Cartoon Group, based in
Changsha, has been exported to the United States for US$1 million and is likely
to export to Israel and Peru next month, said Leng Xujia, vice-president of the
group.
Last year, the State Administration of Radio, Film and Television assumed a
positive posture toward the cartoon industry by setting up a number of national
animation industry bases and approving three cartoon channels to encourage
development and investment in animation films.
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