Lenovo to create global brand
(chinanews.cn)
Updated: 2005-05-09 15:53

Lenovo completed the acquisition of IBM's PC division on May 1 and officially became the world's third largest PC manufacturer.

Lenovo announced that going forward, it would spend US million on advertising and marketing in order to greatly elevate the new Lenovo's international brand image.

Lenovo International's Senior Vice President and Chief Marketing Officer Mrs Fran O'Sullivan made the above remarks. To show its new image as a global technology company, Lenovo has built a series of command centers in the US, Europe and Asia in order to effectively manage its business in 160 countries. O'Sullivan said, "We have built a new IT system and a new lenovo.com website."

IBM announced last Wednesday that its worldwide staff reduction would number between 10,000 to 13,000. Most of those affected would be in Europe. As a former-IBMer, Mrs O'Sullivan said that she and her colleagues have not been affected by this news.

On May 2, Lenovo Chairman Yang Yuanqing said that the new Lenovo would be a global PC enterprise with an enterprising spirit and would dedicate itself to improving client services, thus offering great development opportunities for the company's staff.

Market analysis specialist Gartner Company said last week that the new Lenovo would face huge challenges in the marketplace, including how to realize growth in profits, how to maintain product quality and how to increase the recognition factor of its products.

Gartner predicted that in the next year, Lenovo would greatly increase the marketing effort for its ThinkPad and ThinkCenter products, roll out new products at that time, and show greater appeal in its pricing in order to fight for market share against its competitors.

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