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China baby pooh-poohs diaper ad offers
Updated: 2005-01-11 10:10

The family of a baby boy formally named China's 1.3 billionth citizen has turned down advertising deals from many companies making everything from diapers to infant formula, Beijing Daily Massenger reports.

Many companies had contacted Zhang Yichi's parents, hoping the boy would act as an "image representative" for their products, the paper said.

Lan Hui (L) and Zhang Tong look at their newly-born son, deemed as the 1.3 billionth citizen of China, at the Beijing Hospital of Gynaecology and Obstetrics, January 6, 2005. [newsphoto]

The family turned down all the invitations, except the offer of insurance provided by an insurance company.

"It's lucky to be China's 1.3 billionth citizen," the baby's father, Zhang Tong, was quoted as saying.

"But it's unnecessary to act as an image representative for so many products, since Zhang Yichi is too young and too many commercial activities will have negative impact on the boy's healthy growth."

China named Yichi, the first baby born at a Beijing hospital on Thursday, as the 1.3 billionth person of the world's most populous nation, more than two decades after a one-child policy was introduced to keep its numbers in check.


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