Holland forges alliance with China OEM parts makers
(chinadaily.com.cn)
Updated: 2004-06-11 13:50

The Holland Group, a global supplier of innovative vehicle coupling, lift and suspension system products to the heavy duty transportation industry, announced this week that it has signed a license agreement with Zhenjiang Baohua Semi-Trailer Co Ltd to manufacture Holland landing gear products under license for China and other Pacific Rim markets.

The licensee agreement allows The Holland Group to move forward with a local manufacturing firm that has a strong, established presence in the fast-growing truck and trailer industry in China. Industry statistics indicate the market in China for heavy trucks and trailers had increased quickly over recent years, and projections for high levels of continued economic growth and investment would drive further demand for transportation.

"This partnership will allow Holland to bring its world-class design and innovative product features to a market that is not only growing rapidly, but also looking for the type of advancement in product technology that Holland has already brought to other markets around the world," said Jeffrey Talaga, Managing Director -- Holland China.

"While the initial phase of the partnership will be limited to the manufacture and distribution of landing gear products, we expect that in the near future we will expand our efforts to include other Holland products."

Holland's partner company, Zhenjiang Baohua Semi-Trailer Co Ltd, was established in 1995 and currently produces a line of fifth wheels, landing gear, trailer axles, suspensions and other related components.

Their office, manufacturing, and distribution facilities are located in zhenjiang, Jiangsu Province near Nanjing, and are geographically situated to serve the truck and trailer OEM's in China. Mr Talaga will oversee all aspects of the partnership from the Holland International Beijing Representative Office coupled with a technology liaison provided by Holland's design and engineering centers located in the United States.



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