The China Story
at your Fingertips
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The "Cultural Journey" program dedicates to showcase the preservation and flourishing of China's vibrant traditional culture. It features key sections like "Archaeological China", "Exploring China", "Traveling across China", "Preserving Intangible Cultural Heritage in China" and "Openness in China".
Over the May Day holiday, a wave of immersive, interactive exhibitions not only stopped visitors in their tracks, but also gave new impetus to the cultural tourism boom.
Fed up with the large crowds and overcast weather in Shanghai, and liberated from the stress of intense travel itineraries, I discovered a sense of peace during the recent May Day holiday while enjoying a slow-paced vacation in an unfamiliar county.
Domestic travelers' growing preference for niche destinations and experiences has ignited the huge tourism potential of many of the country's lesser-known travel spots.
World Tea Day is celebrated annually on May 21st to promote and raise awareness about the importance of tea and its cultural, historical and health significance around the world.
On May 19, in commemoration of the 14th China Tourism Day, the Beijing Municipal Bureau of Culture and Tourism orchestrated a dynamic promotional event. The objective of this gathering was to tap into consumer potential, propel the high-quality advancement of the tourism sector, and cater more effectively to the diverse desires of the populace.
