Society

How porn game websites make money

By Zuo Likun (chinadaily.com.cn)
Updated: 2010-04-07 13:39
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A manager of porn game website has spoken out how his business works on Wednesday's National Business Daily, two weeks after a state watchdog agency blacklisted his website, along with 47 others, and threatened to shut them down unless they clean up their lewd contents.

The 48 websites were bashed for their erotic online flash and mobile-phone games in late March on a blacklist, a second this year, by China's General Administration of Press and Publication (GAPP), the country's top media watchdog.

The unnamed manager, whose website the newspaper didn't reveal but is said to be small-sized, admitted porn games were mainly edited by website staff and only a few were user-generated on online forum. The claim debunks former innocent pleas by other chided Internet giants including Pcpop.com that they are the victims of the open-ended uploading.

To be eye-catching is the simple criteria as for what should be posted on the website, the manager said, further disclosing the four modes that contribute to his website's nearly 20,000 yuan ($2,930) profits each month.

Online porn games are reliably the top money puller. As long as web users linger on the free online pastimes, advertisers are willing to pay the bill for the Internet traffic.

The second earning machine is the external links that help transfer the traffics to other porn game providers. The profits would be shared among the websites according to agreement.

Thirdly, role-playing porn games could be downloaded free on mobile phones, which, however, collect fees for upgrades.

The last trick is "the nastiest", said the manager, which inserts a Trojan virus on the porn games, making Internet users vulnerable to hackers and automatically log mobile users onto fee-charging service providers.

"Our website seldom introduces such games," the manager added.

The GAPP stepped up its crackdown on Internet pornography in a marathon campaign launched last August, closing at least 16,000 websites as of February.