Multinationals need to rebuild corporate image

(Xinhua)
Updated: 2007-09-03 20:14

Following a report released by a German magazine last week saying that about half of Siemens' business in China was tainted by bribery, Peter Loescher made his first visit to China after being appointed Siemens' new CEO.

In addition, about 90 foreign-invested companies, including KFC, Pepsi and Carlsburg, have been found of violating Chinese rules on waste discharge since 2004, a recent report by the Institute of Public and Environment Affairs said.

An online survey shows that more than 73 percent of the interviewed were strongly against foreign companies which moved polluting industries to China. Another 82.5 percent of netizens blamed those who forged deficit statistics to avoid tax paying in China, the survey conducted by Ipsos between June and July said.

More than 280,000 foreign-funded companies had registered in China by the end of June this year, bringing in a total investment of US$180 million, government figures show.

At the same time, Chinese public are paying more attention to whether these multinational companies are performing in accordance with laws and commercial ethics and realize due social responsibilities, Professor Wang said.

Mere public relations strategies won't work, and big multinationals need to rebuild their lost role of business models in China, just as they used to do in their home countries, he said.

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