Business / Companies, LeEco to develop household consumption market

By Chen Yingqun ( Updated: 2016-08-03 13:20, LeEco to develop household consumption market

Yang Bo, founder of the, said that they would continue to strengthen services in all sectors for Chinese families. Photo provided to China Daily

Beijing's family consumption platform and Chinese tech company LeEco (formerly Letv) signed a strategic partnership to tap into the whole industry chain of household consumption sector on Tuesday., which aims to transform itself into a one-stop online-to-offline (O2O) service platform, would continue to strengthen its services in all sectors related to family consumption, such as real estate, home design, home appliance, furniture, travel, healthcare, finance and so on.

"We would like to develop into a one-stop platform, so as to provide high-quality comprehensive services that could cover all aspects of families, to save their time and energy," said Yang Bo, founder of

He added that would establish a Golden Housekeeper team to assist customers. The platform has now cooperated with about 100,000 alliance businesses, which have about one million sellers in China. It expects to work with more than 10 million alliance businesses in the future.

Zhang Minhui, president of marketing of LeEco (formerly Letv), said that LeEco's film and TV terminals have also been used by a great number of Chinese companies, and the cooperation would help its products such as TVs, films and mobiles to reach the consumers better.

"This cooperation will not only be in content and products, but also in each other's channels," he said.

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