Business / Industries

HR industry gets the post-1990 blues

By Wang Wen (China Daily) Updated: 2012-07-05 09:52

HR industry gets the post-1990 blues

Job seekers at a talent fair in Nanchang, Jiangxi province. College graduates in the post-1990 generation began to flood the country's job market this year. [Photo/Xinhua]

Human resources managers across the country are bracing themselves for a new kind of crisis this summer.

As many industries complain they are suffering from a lack of talent, or simply lack of manpower, many in the HR community said they have a greater fear.

Over the next couple of months, they are going to have to deal with a new breed of graduates, one which is just as talented, just as ambitious, and just as qualified as those who came before.

It's one that knows a lot about the Internet, is internationally aware, embraces modern social media and all the benefits that brings and thinks more innovatively.

But the people from the post-1990 generation who are sending in the resumes that are now arriving on HR managers' desks across the land are different in their attitudes, their confidence and their expectations.

And it's a difference many professions don't like the look of.

According to the Ministry of Human Resource and Social Security, 6.8 million college graduates, mostly born between September 1989 and August 1990, will flood the job market this year.

Most are the single child of their families and have been raised at a time of a tremendous rise in economic wealth.

That sounds OK so far.

HR industry gets the post-1990 blues


HR industry gets the post-1990 blues

HR industry gets the post-1990 blues

But many HR professionals are questioning what kind of workers these young people will make?

From direct contacts to second-hand reports, the speculation is that managers will have to work that little bit harder to deal with this new wave of talent.

Zhang Can, a manager with a consulting firm headquartered in the United States, recalled recently, after giving an assignment to a post-1990 intern, that the young man simply replied: "Yes, I heard what you told me to do, but if I have to do it, I'll just leave."

Zhang was shocked by the lack of respect, the manner, the tone from someone just five years younger than he is.

He said it was like dealing with "a complete stranger".

He added: "It took me a moment to realize I was talking to a person of roughly the same generation as I am.

"I could never imagine myself doing that when I was an intern."

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