BlueStar summer camp key factor in building transnational culture

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By Song Ping (China Daily)
Updated: 2009-07-21 08:01

The 20th summer camp of the China National BlueStar Group Co Ltd officially opened in Beijing yesterday. For the fist time in its two-decade history, the camp, originally set up to cater for the children of its Chinese employees, has welcomed the offspring of its workers in foreign countries - including France, the UK, and Australia.

Ren Jianxin, president of China National Chemical Corporation (ChemChina), Blue Star's parent company, as well as chairman of BlueStar itself, was one of the founders of the BlueStar summer camp.

Reflecting on the value and growth of the venture, he said: "In the camp, we now provide the children with an all-round education whilst also promoting their personal growth. We help the next generation learn how to live a collective life and to become youngsters full of knowledge, vision and with good personalities."

"The efforts of the past 20 years have brought us unexpected achievements - chief of which has been the integrated communication and inter-generational transmission of our company culture. This is of great importance to the long-term development of BlueStar."

This year's event includes eight specially conceived activities - cross-cultural communications, ancient architecture, Chinese language, prestigious universities, Olympic dreams, ethnic customs, food and culture, and museums.

During the 20-day camp, participants will visit Siheyuan (quadrangle) and the National Stadium (the Bird's Nest), study the Chinese language and calligraphy, enjoy a Beijing Opera, learn traditional Chinese etiquette, find out how to make dumplings as well as having the opportunity to attend a series of lively parties.

To enhance the next generation's awareness of environmental protection issues, BlueStar will launch a drawing competition highlighting environmental conservation. This will be open to all of the camp's attendees.

The organizers hope that the children will learn more about Chinese culture, foreign culture, as well as BlueStar's own culture, throughout the summer camp experience.

The first BlueStar summer camp opened in 1989 with only 11 campers. During the past 20 years, the camp has enjoyed an enormous expansion, in line with the growth of BlueStar Group itself. This year, the attendee number amounted to 1,100 including employees' children from BlueStar's headquarters, as well as its subsidiary companies at home and abroad.

Together with the rapid expansion in numbers, BlueStar has also upgraded the activities on offer at the event. This has built on the sightseeing and touring base of the early camps and now includes a whole new raft of educational and training opportunities. These have been developed to deliver a more professional learning and leisure package to the camp's young attendees.

For BlueStar, the summer camp is not only an annual opportunity for children to play and learn, but also an important part of its initiative in building the corporate culture of the company, one of China's leading chemical processors.

In fact, the BlueStar's methodology is now considered as exemplary in China and has been dubbed as the "BlueStar Pattern".

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