By Xin Dingding (China Daily)
Updated: 2007-07-18 15:34

Zhang Kaixin, who works in the marketing department of Beijing UTS International Travel Service Co Ltd, said: "Cruises are becoming trendy among Chinese who want the latest in fashion and leisure. They are different from traditional holidays, which often involve rushing from one scenic spot to another, which can be tiring."

She said outbound cruise products entered the Chinese market in 1995 but sales have been consistently "unsatisfactory", even after overseas companies like Star Cruise and Costa got involved.

The good news is the situation is now changing, she said, as Chinese people find themselves with more disposable income and start to accept the idea of booking their holidays in advance.

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