CIIE sets stage for frontier technology
Exhibition to debut record of innovations as vast Chinese market beckons
The company's age-specific toothbrushes, unveiled at the CIIE in 2025, have since entered the Chinese market through e-commerce platforms and offline retail channels. Connections established with Chinese companies such as JD.com, Xiaohongshu (Red-Note) and Bank of China at previous editions have also led to commercial partnerships over the past year.
"China has become Grin's most important market globally," Liu said, noting the company is expanding its Shanghai office, recruiting local management talent and bringing more functions related to branding, research and development, and supply chain management to the city.
"For us, market certainty is vital. Grin will deepen localization, expand into lower-tier markets and develop more tailored products to meet evolving consumer demand in China," he added.
Takao Yagi, chairman and CEO of Toshiba (China) Co, said the company will continue to expand its presence in China through technological innovation.
"Through our participation in previous editions of the CIIE, we have witnessed firsthand the dynamism of China's market as it continues to open up and develop. This has further strengthened our confidence in Toshiba's long-term commitment to China and in growing together with the country," he said.
With AI as the central theme of its exhibition, the Japanese industrial group will showcase 13 innovative solutions in energy, digital infrastructure, semiconductors and storage at this year's CIIE, reflecting the growing application of advanced technologies across industries.
"Looking ahead to the opportunities presented by China's 15th Five-Year Plan (2026-30), we look forward to responding to the market's evolving needs through innovation and bringing fresh momentum to industrial upgrading and high-quality development," Yagi added.
Yin Zhengping, a foreign trade researcher at the Beijing-based Chinese Academy of International Trade and Economic Cooperation, said China's steady economic growth, stable manufacturing activity and increased investment in high-tech industries have supported imports of raw materials and intermediate goods this year.
Such demand, coupled with industrial cooperation fostered by the CIIE, will help deepen ties between Chinese businesses and their international partners and strengthen the resilience of global industrial and supply chains, she added.
Crystal Huang, president for China at Dow Inc, a US materials science company set to participate in the CIIE for the ninth consecutive year, said the expo has become an important platform for attracting foreign investment by helping multinational corporations better understand China's industrial capabilities, identify potential business partners and assess long-term investment prospects.
On the investment front, China's actual use of foreign capital rose 2.5 percent year-on-year in September, data from the Ministry of Commerce showed.
zhongnan@chinadaily.com.cn
