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Red spirit spurs green growth

Revolutionary sites attract visitors, create jobs and help rural communities build more prosperous futures

China Daily | Updated: 2026-10-17 00:00
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A girl poses for a photo at the Memorial Hall of the First National Congress of the Communist Party of China in Shanghai on Nov 8, 2025. WANG JING/CHINA DAILY

The year 2026 marks the 90th anniversary of the victory of the Long March (1934-36), bringing renewed attention to the spirit of this defining chapter in Chinese history.

Beyond its place in the national memory as a declaration, a publicity force and "sower of seeds", the Long March continues to shape contemporary efforts to link revolutionary heritage with economic and social development.

Red tourism has emerged as a driver of rural vitalization and local economic growth. In Jiangxi, Guizhou and Sichuan provinces, the development of revolutionary sites and themed attractions has drawn visitors, boosted local services and encouraged improvements in infrastructure.

The resulting tourism revenue has also created opportunities to raise residents' incomes. Beyond its economic impact, red tourism offers a way to pass historical memory and revolutionary traditions on to new generations.

Local governments are also drawing on revolutionary history through educational programs and cultural activities. Schools, communities and enterprises organize events that introduce people to the country's revolutionary past and seek to strengthen patriotism and cultural confidence.

Preserving the legacy of the Long March is therefore not only about remembering history. By connecting revolutionary resources with local development and environmental goals, communities are exploring ways to carry its spirit into a new era.

Visitors view The Red Army Marching Through the Grasslands sculpture at an exhibition marking the 90th anniversary of the victory of the Red Army's Long March at the Military Museum of the Chinese People's Revolution in Beijing on Oct 10. WANG JING/CHINA DAILY
Visitors view an exhibition of archival materials documenting the Red Army's Long March at the Museum of the Communist Party of China in Beijing on Wednesday. WANG JING/CHINA DAILY
Jiumei, an interpreter at a red-themed patriotic education base in Ge'gyai county, Ngari prefecture, Xizang autonomous region, recounts the region's history to tourists on June 5. WANG JING/CHINA DAILY
Readers browse books at the "Red Bookstore" at Jinggangshan Scenic Area, Jiangxi province, a renowned old revolutionary base, on Aug 24, 2019. WANG JING/CHINA DAILY
Actors pose for a group photo aboard a train on the Xi'an-Yan'an High-Speed Railway, which began operations on Dec 26, 2025, bringing Yan'an, a former revolutionary base, into the high-speed rail era. WANG JING/CHINA DAILY
A teacher explains the meaning of the five stars on China's national flag to children at a kindergarten in Hotan, Xinjiang Uygur autonomous region, on Oct 19, 2018. WANG JING/CHINA DAILY

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