Argentines gain a taste for Chinese car brands

Buenos Aires hosted its first Chinese auto show in early October as Argentina's car market under President Javier Milei has shifted from heavy protectionism to a more open and competitive environment.

Chinese brands are flowing into the market, benefiting from tariff exemption for up to 50,000 electric and hybrid vehicles in 2026.

Chinese brands accounted for 10 percent of car and light commercial vehicle sales in Argentina in August, up from about 2 percent in late 2025.

Since that time, China's electric vehicle maker BYD has become the ninth best-selling car brand in Argentina. The company leads electric car sales in Brazil, Colombia, Ecuador and Uruguay.

At the three-day auto show, more than 20 Chinese brands, including Geely, Chery, Great Wall Motor and Dongfeng, were on display, drawing over 30,000 visitors.

German Molina, a 3D designer who owns a Chinese car and wants to buy another, looked around with his wife and son. "If you go out onto the main avenues or neighborhoods, you'll see a large number of Chinese cars, and it's not just one brand, but many different ones," said Molina.

"I believe it's only a matter of time before people start embracing them a bit more," he added.

Sebastian Beato, president of Argentina's auto dealers' association ACARA, said the "impressive" growth among Chinese brands had pushed the domestic industry to produce new models, such as the Renault Niagara pickup truck unveiled in September.

Earlier this month, the Argentine government said Japanese automaker Toyota Motor would invest $1.34 billion to develop an EV plant in Argentina.

If Argentina's auto industry does not transform, "it's going to have obsolete cars," Beato said.

Chinese automakers are steadily expanding across Latin America, selling both traditional vehicles and EVs at a pace that has alarmed some local markets.

Brazil and Mexico have introduced tariffs aimed at slowing the influx and protecting domestic manufacturing jobs.

But Milei, a libertarian, has said he is unconcerned by the rapid growth of BYD and dismissed suggestions that it could complicate his close relationship with the US during an interview in September.

"What Argentines buy is the problem of Argentines," Milei told Bloomberg at the Economic Club of New York.

Tesla in July launched operations in Uruguay, and there are signs the US automaker could soon enter Argentina. The registration of Tesla Argentina appeared in the country's official gazette in April. Local energy company YPF said in June it had signed a letter of intent with Tesla to explore energy storage opportunities. Tesla did not respond to a request for comment.

Car sales in Argentina have fallen 13 percent so far this year from the same period in 2025, a decline that industry analysts attribute to a market adjustment after 2025's strong growth was fueled by lower trade barriers. High interest rates have also dissuaded consumers from taking out car loans.

Andres Civetta, an economist at consultancy Abeceb, said Argentina's auto industry should focus on pickup trucks, where the country has established a strong export position and does not yet face competition from Chinese brands.

Fernando Rodriguez Canedo, executive director of Argentina's association of car factories, welcomed Milei's gradual rollback of national export duties and said the industry was also pressing provincial governments to reduce local taxes.

"That would give us the possibility to compete," Canedo said.

Reuters