Beijing's key business districts generate revenue of 15.68b yuan during holiday

Beijing's consumer market demonstrated robust growth during the National Day holiday, with major business districts and enterprises reporting significant increases in foot traffic and sales revenue, driven by diverse promotional events, trade-in subsidies, and the integration of cultural and sporting activities.

According to the Beijing Municipal Commerce Bureau, 70 key business districts across the city received 60.35 million visits during the holiday, a 5.2 percent increase year-on-year, generating 15.68 billion yuan in consumption revenue. Meanwhile, 127 monitored key enterprises accumulated 7.95 billion yuan in sales, reflecting a safe, stable, and orderly market.

Trade-in subsidy programs served as a major catalyst for retail growth. In the first six days of the holiday, sales of subsidized consumer goods reached 111,500 units, generating 434 million yuan. The automobile trade-in policy continued to release market dividends, with 1,268 applications received during the same period, providing 16.86 million yuan in subsidies and driving an estimated 284 million yuan in new car sales.

Retail hubs across the city attracted consumers by upgrading shopping experiences and hosting cultural events. Foot traffic surged across various locations, with the Universal Studios business district seeing a 120 percent increase, while Xiangyun Town, Shuangjing and Xidan Financial Street reported growth of 14 percent, 10.3 percent and 5.6 percent, respectively. To further stimulate spending, districts including Shijingshan, Xicheng and Tongzhou issued targeted consumption coupons for retail and dining. Shopping centers also rolled out diverse activities, ranging from light shows and outdoor art exhibitions to intangible cultural heritage displays and trendy intellectual property collaborations.

The catering sector experienced strong momentum, supported by vibrant food markets and innovation among time-honored brands. Dining sales in the Qianmen Dashilan and Xinshun South Street areas grew by 9.2 percent and 16.8 percent, respectively. Traditional Peking duck restaurants, such as Bianyifang and Quanjude, saw customer numbers rise by 10 to 20 percent after introducing innovative seasonal dishes and portable products that highlight traditional culinary techniques. Various districts also hosted craft beer festivals and spicy food markets, which significantly boosted local catering revenues and attracted large numbers of young consumers and families.

The integration of commercial, cultural, tourism, and sporting events created dynamic new consumption scenarios. Major sporting events, including the WTT China Smash at Shougang Park and the China Open, significantly boosted sales in surrounding commercial complexes and outlet malls by meeting audiences' demands for dining and shopping. Music festivals, live performances, and night running events also contributed to notable sales and foot traffic growth in several major shopping districts.

Additionally, suburban hiking routes gained widespread popularity, driving related consumption such as seasonal fruit picking and agricultural product sales. Online data showed a 12.5 percent year-on-year increase in agricultural picking orders during the holiday. Overall, offline tourism ticketing in Beijing rose by 3.6 percent, and consumption by out-of-town visitors increased by 8.5 percent.