Tourists find simple pleasures at Xizang post office

That interest also leads visitors from postcards to local products. Yak jerky and dairy products are among the most popular purchases, according to a staff member surnamed Peng.

The post office receives about 300 visitors a day. By mid-2023, it had sold more than 86,000 local products, generating nearly 8 million yuan in income for rural producers, according to China Post News.

As tourism grows in Nyingchi—from 10 million visits in 2021 to 17.35 million in 2025—the post office offers a small but telling example of how that traffic can be channeled into rural communities: a postcard draws travelers in, local products encourage them to spend, and the postal network sends their purchases and memories home.

Wei Jiapeng and Shan Tianqing contributed to this story.