AI the latest tourist attraction

AI is creating fresh appeal in the tourism and cultural industries. Wang Jinwei, professor at the School of Tourism Sciences, Beijing International Studies University, says that artificial intelligence and digital technologies themselves have become the new "tourist attraction".

With the support of digital infrastructure, AI has achieved in-depth integration with cultural heritage, allowing tourists to immerse themselves in ancient aesthetics and "interact" with cultural artifacts. Revitalized by technology, cultural heritage is no longer distant and silent, but transformed into intimate cultural tourism products brimming with stories and interest.

At the same time, cutting-edge technologies are being applied in all tourism scenarios. Intelligent services cover tourists' entire travel experience, increasing operational efficiency and enabling visitors to fully appreciate the charms of cultural heritage and the human warmth of travel destinations. In this way, technology is actively enhancing the appeal of tourist destinations and elevating the overall quality of the tourism industry.

(Reporter: Xing Yu Video: Pan Yixuan)