US companies upbeat on Chinese market

Achim Loeffler, global business leader of Gore-Tex Brand, said: "China has become one of our most important and fastest-growing markets, driven by rising consumer demand and faster product development cycles. Chinese consumers are increasingly demanding high-performance products not only for mountaineering and hiking, but also for daily urban commuting and lifestyle scenarios."

"We are seeing outdoor and lifestyle markets increasingly merge, while consumers in cities are also placing greater emphasis on functionality. China is now our fastest-growing market globally," Loeffler said.

"China's market dynamics differ sharply from those in Europe and the US, particularly in terms of product development speed. While development cycles in overseas markets usually take 18 to 24 months, Chinese brands and consumers increasingly expect new products within six months, creating what we describe as 'China speed'," he said.

"To adapt to the market, we are strengthening our local operations and deepening cooperation with Chinese brands, while expanding beyond apparel into footwear, gloves and protective gear. Footwear is expected to become a major future growth driver for our business in China, alongside our traditional jacket and outerwear business," he added.