Shopping tips

Guide on pricing: Most custom seals cost around 300 yuan ($40), though prices may vary depending on the material and design complexity.

Where to buy: Online marketplaces such as Taobao, Tmall and JD.com offer a wide selection of custom seals, while social media platforms such as WeChat, Weibo, Douyin and Xiaohongshu allow customers to connect directly with artisans.

Visitors to Beijing's historic Liulichang area can order seals in person, choosing from a variety of materials and designs, ranging from traditional motifs to modern, playful ones.