Li Auto signs Middle East partnerships, accelerates global expansion

Li Auto has signed partnership agreements with distributors in the Middle East and expanded its footprint in Asia Pacific, as the company steps up its global growth strategy.

At a ceremony in Beijing on Saturday, Li Auto inked deals with Al Fahim Motors in the United Arab Emirates and Mohamed Yousuf Naghi Motors in Saudi Arabia, marking its planned entry into the region.

The company said it will introduce its extended-range electric L-series models in both markets. The vehicles, known for their range-extending technology and large interior space, are positioned as family-oriented premium offerings.

"The UAE and Saudi Arabia are key markets for innovation and growth in the Middle East," said Wu Zuomin, head of international business at Li Auto.

He added that the L-series models are well suited to local demand, combining long driving range with intelligent features.

Partners also emphasized the strategic importance of the cooperation. Al Fahim Motors said the agreement aligns with its push toward sustainable mobility and will leverage its existing distribution network in the UAE.

Beyond the Middle East, the company has established partnerships with regional distributors in China's Macau as well as Cambodia, Laos, Myanmar, with market entry preparations underway starting in May.

The moves reflect a broader push to build a diversified international presence across emerging markets.

The company is also preparing for further expansion into Europe. President Ma Donghui confirmed that Li Auto will participate in the Paris Motor Show 2026 later this year, marking its debut at a major European auto exhibition.

"Moving forward, we will enter more markets, including Europe and broader Southeast Asia," Ma said, outlining the company's next phase of international growth.

The latest agreements build on Li Auto's earlier expansion in Central Asia and signal a more structured global strategy, centered on local partnerships and gradual market entry.

As competition intensifies in China's domestic market, Chinese automakers are increasingly looking overseas for growth. Li Auto's latest moves suggest it is positioning itself to capture demand for premium, family-oriented new energy vehicles in a wider range of markets.