Coca-Cola China taps into demand via cultural innovation

This marks the latest chapter in the beverage maker's evolving Spring Festival product line. After debuting zodiac-themed packaging for the 2022 Year of the Tiger and launching Year of the Snake cans with firework elements in 2025, the Year of the Horse cans continue to build on the company's efforts to connect with Chinese consumers during the festive season.

Coca-Cola China's campaign spans a diverse portfolio of brands. With Coca-Cola, Sprite, Minute Maid, Fanta, and COSTA Coffee all participating in the celebrations, the company aims to offer a wide range of products tailored to various festive moments—from pre-festival shopping and travel to family gatherings, dining, and entertainment.