Hubei's intangible cultural heritage charts a course for global influence

By WEI WANGYU and LIU KUN in Wuhan | chinadaily.com.cn | Updated: 2026-01-23 16:12
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A Wuhan Dough Figurine piece titled Zhaojun Departs the Frontier. [Photo provided to chinadaily.com.cn]

Hubei's ICH is going global with a multifaceted strategy. It moves beyond display to embed cultural values into the global market, ensuring that ancient crafts not only find new audiences but also drive economic vitality, securing their relevance for the future.

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