Chinese automakers shine at Brussels motor show 2026
Chinese automakers made a splash at the Brussels Motor Show 2026, which opened in the Belgian capital on Friday and is on till Jan 18, injecting fresh momentum into one of Europe's most influential automotive exhibitions.
BYD, one of China's leading new-energy vehicle manufacturers, has a prominent presence in Hall 9 of the exhibition center, located near the famous Atomium. Taking center stage here are several newly launched Super Hybrid electric models, designed exclusively for European driving conditions. According to company representatives, these vehicles combine efficiency, performance and adaptability, offering European drivers solutions tailored to their local road networks and commuting habits.
Further ahead are the booths of XPeng and NIO, manned by staff members belonging to different nationalities who were seen enthusiastically introducing the latest models to visitors.
At NIO's stand, the EP9, a model that once won the Formula E championship, was the exhibition's highlight. The car's distinctive design and striking appearance drew a large number of onlookers, many of whom were seen queuing up for test drives or flashing "scissor hands" as they clicked selfies.
"It has a very interesting shape, and the color is amazing," said Elena, a visitor who was clicking photos of the vehicle. "It would be even better if the price was affordable for the general public."
Zhang Hui, vice-president of NIO Europe, said the company attaches great importance to the Brussels Motor Show. "Brussels is often regarded as the capital of Europe," Zhang noted. "Being able to showcase our products here to visitors from across the continent is extremely important for Chinese companies like ours as we continue to expand in Europe."
The event also drew attention from the diplomatic and business communities. Cai Run, head of the Chinese Mission to the European Union, attended the motor show together with representatives from local Chinese institutions, including the China Chamber of Commerce to the EU. Cai test-drove two models on display, praised the progress Chinese automakers have made in the European market, and extended congratulations on the successful opening of the show.
As Chinese brands continue to enhance their technological capabilities and deepen localization efforts, their growing presence at major European auto shows such as Brussels signal a new phase of engagement between China's automotive industry and the European market.
