Martha Stewart is latest celebrity to invest in Swansea

American lifestyle guru Martha Stewart has become a minority owner of Championship club Swansea City.

Stewart joins rapper Snoop Dogg and Croatia midfielder Luka Modric as high-profile investors in the Welsh team.

The 84-year-old TV host and author attended Swansea's win against Wrexham on Friday.

Swansea's majority owners Brett Cravatt and Jason Cohen said in a statement: "I am sure many of you will have seen that Martha Stewart was among those in attendance (on Friday). Martha is a close friend of Snoop Dogg and she came to the Wrexham game as our guest.

"But we are delighted to confirm Martha, who has built a long and successful career as America's leading homemaking and lifestyle expert, has followed Snoop and Luka Modric in becoming a minority owner of our football club."

Stewart is a billionaire businesswoman who built her success in the homemaking and lifestyle industries.

Swansea aims to lift the club's profile and generate more revenue, which would allow it to spend more on new signings under profit and sustainability rules.

Former Real Madrid star Modric, now playing for AC Milan, invested in Swansea in April, with rap legend Snoop Dogg joining in July.

"We are very excited to welcome Martha on board, and we know experiencing Friday night's game in person has only increased her own enthusiasm and anticipation for being part of Swansea City," Cravatt and Cohen's statement said.

Swansea is currently 19th in the English second tier and travels to leader Coventry in its next match on Friday.

AFP