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London forum explores rise of Chinese brands

chinadaily.com.cn | Updated: 2025-10-17 03:42
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Above: Xia Baohui (middle), general manager of Air China UK, and James Spalding (right), regional director for Northern Europe, Turkiye & North America of Trip.com discuss in the panel. Below: Zhang Jun (right), representative of London Office of Shanghai Municipal Commission of Commerce and Zhang Zhen (middle) of China Jiangsu Provincial Economic and Trade Office in the UK discuss in the panel. [Photo provided to chinadaily.com.cn]

The forum featured two parallel sub-forums, showcasing a multifaceted narrative of the rise of Chinese brands industry and city.

In the panel on the aviation and hotel sectors, experts from Air China Limited (London Office) and Trip.com discussed how Chinese aviation and hotel brands can maximize advantages in competitive global markets.

In the other panel on city development, Shanghai and Jiangsu province sought cooperation. The two neighbours intend to integrate cultural, tourism and innovation resources to complement each other.

The event was supported by institutions including ICBC, ICBC-AXA, Bosideng, Europe Times, China-Britain Business Council (CBBC) and Cheng International.

Wang Jingli contributed to this story

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