Shanghai Museum exhibit blends traditional and contemporary pop culture
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The exhibition takes Chouchou, the official anime-style IP character of Jay Chou, as the starting point, and employs digital technology and trendy artistic vocabularies, to integrate 12 precious cultural relics from Shanghai Museum with AI, holographic projection, interactive robots, NFC digital cards, and other new technologies. It creates an immersive cultural experience for the public that combines tradition with modernity, past with the future.
The show marks the first time Shanghai Museum has launched a cross-over initiative that integrates traditional culture with contemporary trendy pop art, Chu Xiaobo, director of Shanghai Museum, said at the opening on Sept 29.