Cool tech will power Games' icebreaker
Augmented reality and glasses-free 3D animations set to bring opening ceremony to life
"A series of local cultural elements, folk activities and the city's natural bond with ice and snow, which impressed our crew, will be integrated into the ceremony in a creative way," said Sha, who was also the mastermind behind the highly acclaimed ceremonies for the 2023 summer edition of the Games in Hangzhou.
"In addition to demonstrating the profound tradition and history, we'd like to promote more of the vibrant image of modern China and the aspiring spirit of Chinese people," Sha added.
The Games' official slogan "Dream of Winter, Love among Asia" was also adopted as the inspiration for the theme of the opening show, while the creative team's yearlong preparatory work of research, field study and interviews has added so much more to enrich the ceremony's artistic and cultural flair, according to chief producer Wu Yan.
"We've done over 40 revised versions of the programming, and have done all we can to perfect each and every detail," said Wu, who was on Sha's team for the Hangzhou Games in 2023.
