Intangible heritage boosts agricultural sales as '39 Assistance' leads the way

By HUANG ZHILING and PENG CHAO in Chengdu | chinadaily.com.cn | Updated: 2025-01-20 15:33
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A visitor takes a selfie at the brand incubation center of "39 Assistance", a rural vitalization brand of Sichuan province, in Dayi county, Chengdu, Sichuan province. [Photo by Peng Chao/chinadaily.com.cn]
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