French fashion brand has big plans for Chinese market

By He Qi in Shanghai | | Updated: 2024-04-16 11:07
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A model presents creations from AMI 2024 Fall/Winter collections in Suzhou, Jiangsu province. [Photo provided to China Daily]

France fashion brand AMI wants to deliver more Chinese culture to the world besides continuing to invest in opening stores and creating cultural events, Nicolas Santi-Weil, CEO of AMI, says.

After hosting China's first fashion show in Shanghai in 2019, AMI released its new 2024 Fall/Winter collections in Suzhou, Jiangsu province last week, marking a milestone by showcasing on the historical Xiangmen Wall.

Alexandre Mattiussi, creative director and founder of AMI, says that "the growth of AMI owes so much to the support of our enthusiastic friends in China and Asia, and this repeat show was our way to express our gratitude," says Santi-Weil.

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