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Coffee chain is full of beans as it tastes success

By China Daily | | Updated: 2024-02-27 16:55
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Tims China. [Photo provided to]

On Monday, Tims China celebrated its 5th anniversary and this year also marks the 60th anniversary of Tim Hortons, the globally renowned coffee brand. So far, the coffee chain has over 900 stores in more than 60 cities on the Chinese mainland.

To commemorate both remarkable milestones and double celebrations, Tims China has launched a line of "Double Anniversary" lattes. This limited-edition series includes the Double Pistachio Latte, the Double Hazelnut Latte, the Double Matcha Latte, and the Double Latte.

Also making a comeback are three classic doughnut varieties, bringing the warmth of early spring and a touch of sweetness to everyone.

Customers are in one Tims store. [Photo provided to]

Lu Yongchen, CEO of Tims China, said that at this five-year milestone, they are confident that Tims will continue to integrate deeply into China's budding coffee-loving market, seizing industry opportunities while consistently zooming in on customer needs.

"With the success we have enjoyed to date, we are more committed than ever to winning over our guests by giving them superior experiences through our differentiated and locally-relevant coffee and food options," Lu said.

A branch in Shenyang, Liaoning province. [Photo provided to]
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