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Presales of all-electric Macan begin

By LI FUSHENG | China Daily | Updated: 2024-01-29 09:47
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Oliver Blume, chairman of Porsche's executive board, introduces the electric Macan on Jan 25 in Singapore. [PHOTO/CHINA DAILY]

Porsche launched the electric Macan on Thursday, which the German sports carmaker claims to be the sportiest model in its segment.

The model, which was unveiled in Singapore, is Porsche's first electric SUV and second electric model after the Taycan.

The first two variants, the all-electric Macan 4 and the all-electric Macan Turbo, are available now for presales in China. Its retail price will be announced in April.

Porsche said the model is "completely newly developed" based on the PPE platform.

"We are taking the Macan to a completely new level — with exceptional e-performance, the new driver experience and a very impressive design," said Oliver Blume, chairman of Porsche's executive board.

The model is clearly recognizable by its brand identity as part of the Porsche product family. But its proportions have been further developed and optimally adapted to the challenges of an electric vehicle.

The shallow pitch of the bonnet and the strongly pronounced wings give the entry-level SUV, which is 4,784 millimeters long, 1,938 mm wide and 1,622 mm high, a dynamic appearance even when stationary.

The new Macan is fitted with up to 22-inch wheels with staggered tyre fitment. The wheelbase, which is 86 mm longer than the previous model (2,893 mm), is offset by short overhangs at the front and rear.

"The design makes it clear: The Macan remains the sports car in its segment, even in electric form," said Michael Mauer, Porsche's chief designer.

The Macan is equipped with the latest-generation display and operating concept with up to three screens, including the free-standing 12.6-inch, curved-design instrument cluster and the 10.9-inch central display.

Passengers can also view information, adjust settings on the infotainment system or stream video content via their own optional 10.9-inch screen while the car is being driven.

For the first time, the Porsche Driver Experience also includes a head-up display with augmented reality technology. Virtual elements such as navigation arrows are visually integrated seamlessly into the real world.

The image appears to the driver at a distance of 10 meters and corresponds to the size of an 87-inch display.

The standard Porsche Communication Management in the new Macan takes computing performance to a new level.

For example, the "Hey Porsche "voice assistant suggests routes, including charging stops, at lightning speed. In the new Porsche App Centre, passengers can directly access popular apps from third-party providers and install them directly in the new Macan.

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