Harbin's winter tourism boom a catalyst for domestic travel revival

CGTN | Updated: 2024-01-16 10:57
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An aerial view of the Harbin Ice and Snow World in Harbin, Northeast China's Heilongjiang province, January 6, 2024. [Photo/CGTN]

Nestled in Northeast China's Heilongjiang province, Harbin, one of the nation's chilliest cities, has emerged as a rising star in the country's burgeoning winter tourism scene.

The unprecedented influx of tourists, captivated by the enchanting icy landscapes and warm hospitality of this Chinese "ice city," has propelled Harbin, despite its frosty climate, to the forefront as the most talked-about and sought-after travel destination in China over the past month.

According to official statistics, over the course of the recent three-day New Year holiday, Harbin attracted a staggering number of over 3 million visitors, generating a record-breaking 5.9 billion yuan (about $830 million) in tourism revenue.

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