Indeed entertainment companies step up efforts to attract consumers

With consumption upgrade and people's sports and healthcare awareness rising, indoor entertainment companies are stepping up efforts to offer better solutions to attract consumers.

This month, Neobio, a Chinese indoor experience-based entertainment brand, launched a super gym, BE1ST, in the Wanda Plaza in Wukesong, Beijing. Taking up over 12,000 square meters, the super gym offers a one-stop sports solution to consumers of different age groups.

Specifically, it integrates different services such as sports, entertainment, social networking, and catering into the same scene. Consumers may have a Zumba dance class, experience rock climbing, and go-kart racing in the sports section. They may also sip coffee or enjoy food while placing their children in the kid sports area.

"We aim at breaking through the barriers of age and singularity in traditional sports, and meeting the sports needs of consumers of all ages with more diverse scenarios, projects and courses while providing ideal destinations for consumers traveling on a family basis," said Chen Yandan, founder of Neobio. 

"We hope to help every consumer who loves their life create a lifestyle that balances happiness, health, sports and fashion," she said.

Cui Jinsong, a professor at Hubei University of Technology, said: "With urbanization and consumption upgrade, there is an increasing trend of social function concentration, where consumers urgently need high-quality multi-functional indoor leisure and entertainment spaces that are available 24/7. This gave birth to the emergence of indoor entertainment space that integrate sports, social networking, catering, etc. This might be a future growth point that enterprises may pay attention to."

zhengyiran@chinadaily.com.cn