Global EditionASIA 中文双语Français
Business
Home / Business / Companies

Starbucks China bonds the community with a better supply chain

By WANG ZHUOQIONG | chinadaily.com.cn | Updated: 2023-11-30 16:56
Share
Share - WeChat
Starbucks China's debut at the first China International Supply Chain Expo. [Photo provided to chinadaily.com.cn]

Starbucks China, the coffee chain house, made its appearance at the first China International Supply Chain Expo with its scaled vertical integration approach from "bean-to-cup", to elevate consumer experiences and strengthen connections with the Chinese community.

The company in Sept unveiled its Coffee Innovation Park in Kunshan, Jiangsu province, marking its largest investment in manufacturing and distribution in the country, to upscale its supply chain capacity.

Starbucks China's debut at the first China International Supply Chain Expo. [Photo provided to chinadaily.com.cn]

Starbucks China also launched its innovation and technology center in Shenzhen, Guangdong province, in August, to enhance its technological capacity and data infrastructure for intelligent and high-end development.

Emphasizing the importance of a green supply chain, Starbucks China has aimed to apply circular concepts throughout its entire chain, said the company.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE