Bang & Olufsen unveils new products to attract Chinese consumers

Danish luxury audio brand Bang & Olufsen has unveiled its latest products Beolab 8 in China, as part of its broader push to explore the Chinese market where more local consumers are spending on a first-class audio-visual experience.

"The China market has maintained a strong growth momentum each year, driven by both existing products and new product launches," said Arnaud De Schuytter, president of Bang & Olufsen Asia-Pacific.

"In China, the influence of younger generations, including millennials and Generation Z, has been growing. We want to be a love brand for young people by establishing new relevance and customer connection that drives desire, loyalty and advocacy," Schuytter said.

The Beolab 8 is a prime speaker that features advanced acoustics, high-quality materials and various stand options, Bang & Olufsen said. To better attract consumers, the company also held an exhibition in Guangzhou, Guangdong province to showcase its classic products and design styles.

Bang &Olufsen has been targeting design and music lovers, with a particular focus on two distinct customer segments in China: the younger careerists and the individuals with very high net-worth. For the varied needs of these groups, Bang & Olufsen has different product lines to offer, the company said.