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vivo strengthens business, cultural links with Indonesia

By Guo Rong | | Updated: 2023-11-25 10:09
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The "Song of Our Homeland" China-ASEAN International Media Tour 2023 visits vivo Indonesia in Jakarta, Nov 23, 2023. [Photo provided to]

Indonesia's economic vitality has attracted many Chinese enterprises to invest; vivo is one of them, entering the Indonesian market in 2014.

According to statistics from the Indonesian government, Chinese companies' direct investment in the country reached $8.23 billion in 2022, a year-on-year jump of 160 percent, hitting a record high and ranking as the second-largest source of foreign investment in Indonesia.

Aware of the opportunities in Indonesia, vivo is beefing up investment in the country, and actively localizing its products, management team, and marketing strategies.

vivo established a factory in 2016 in Cikupa, Indonesia. This move not only supports the Indonesian economy but also generates employment opportunities for locals across various roles such as production, technical, engineering, and managerial positions.

Beyond the factory, the establishment of vivo's marketing center in Indonesia has also created job opportunities for locals in the country.

Moreover, vivo emphasizes fostering connections among people, sharing moments of joy, and embracing an altruistic spirit while honoring and promoting Indonesia's rich cultural diversity. This approach distinguishes vivo in the market and endears it to many consumers.

One example is that in 2018, vivo held the V9 launch event at Indonesia's UNESCO World Heritage Site, the Borobudur Temple, as a contribution to the country's cultural preservation and development. During the event, vivo creatively merged its products, technology, and fashion with local Indonesian cultural elements.

The "Song of Our Homeland" China-ASEAN International Media Tour 2023 visited vivo Mobile Indonesia in Jakarta on Thursday. The tour aims to showcase the achievements of Chinese enterprises going overseas, and tell the story of mutual benefit and win-win cooperation between China and the Association of Southeast Asian Nations.

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