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Gala celebrating Chinese time-honored brands begins in Shanghai

By Wang Ying in Shanghai | chinadaily.com.cn | Updated: 2023-09-22 17:26
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Chinese time-honored brands showcase their new products at the ongoing exhibition in Shanghai. [Photos by Wang Ying / chinadaily.com.cn]

A special gala featuring Chinese time-honored brands has begun in Shanghai, with 278 products having their debut to the public, according to official sources.

Taking up an area of up to 8,000 square meters, the exposition started from Friday and will last through Sunday, with a total of 368 old trademarks to appear at the event, including 203 local Shanghai brands and 165 from outside of Shanghai.

Without leaving Shanghai, visitors of the time-honored brand expo can find well-known brands from Shanghai, Jiangsu, Shandong, Jiangxi, Anhui, Fujian and Guangdong. These products range from food and daily necessities, to clothing and accessories, among others.

During the three-day exposition, various promotion activities will be held, allowing consumers to have an immersive experience for these time-honored brands' unique charm on the spot.

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