'Virtue credit' system offers new boon to local residents

For Li, a self-employed business owner in Wucheng county, Shandong province, applying for certifications or licenses was never easy. But his view changed when earlier this month he left in a hurry and forgot to bring some papers for certification application for fresh milk retail.

"But the administration clerk checked my 'Virtue Credit' information and helped me go through all necessary procedures without those papers, which really saved me a lot of time," said Li.

Such "magic" is common now in the county, thanks to the "Virtue Credit Approval Green Channel" window launched by the local government at its service Hall. People like Li can see their queries or demand handled in as fast as less than 10 min after submitting the materials.

To promote the establishment of virtue credit that is close to the local people and their practical needs, and create a good social environment, Wucheng county established the "Virtue Credit Approval Green Channel" system using data collected based on social and business activities. Following the principle of "providing honest and efficient services for honest and trustworthy organizations and individuals", Wucheng county has opened a green channel for honest and trustworthy organizations and individuals.

Currently, the license approval government unit of the county has already applied the system as a reference while granting approvals for businesses, covering fields such as investment and construction, social affairs, market access, and agricultural businesses. It plays a role as a "booster" for administrative approval to help government services run on the "fast track".

The implementation of "Credit+Government Services" green approval reflects the innovation of the administrative approval system. The informed commitment system simplifies approval procedures, adjusts approval links, and improves approval efficiency, thus creating a more relaxed government service environment without violating laws and regulations, the government said.

The implementation of "Credit+Government Services" green approval also showcases the image of a trustworthy government that operates in accordance with the law and with morality, making trustworthy individuals "beneficiaries", it added.