Display screen giant wows audience at LA event

At the SID Display Week 2023 in Los Angeles, one Chinese company brought along its new products to wow the crowd this week.

BOE Technology Group, a world leader in the semiconductor display industry, showcased these products at the exhibition, which included a 110-inch 16K UHD display screen, a foldable laptop with the fastest refresh rate at 600Hz, and a smart cockpit.

"It's a very nice panel. It's big, and it's almost impossible to see the pixels; that's really nice," said Erwin Bellers, who works for Roku, as he viewed BOE's 16K UHD display.

Based in Beijing, BOE products also feature a realistic wood texture display that can blend well with the interior of an auto.

"The one with the piece of wood," said Daniel Fischer, a UX/UI designer at BMW, on what impressed him the most.

His colleague Olivier Pitrat added, "We know that BOE is one of the biggest Chinese OEMs doing displays in mass production. So, we are curious to see all the inventions."

Data from global market research agency Omdia showed that BOE ranked first in the world for LCD screen shipments last year in five major application sectors: smartphones, tablets, laptops, monitors and TVs.

Yanshun Chen, chairman of BOE, said China's share of global semiconductor display capacity has risen from zero to 60 percent now, and BOE is supplying 1 in every 4 displays in the world.

By 2022, BOE had filed more than 80,000 independent patent applications. Among the new annual patent applications, over 90 percent are for invention, and more than 33 percent are for overseas, covering countries and regions including the United States, Japan, South Korea and Europe.

"We understand that in the industry, only cooperation leads to a win-win situation," Chen said. "We need to work with partners to promote the development of display technology."