Global EditionASIA 中文双语Français
Business
Home / Business / Industries

Chinese gaming apps step up global ambitions

By Ma Si | chinadaily.com.cn | Updated: 2023-03-15 19:32
Share
Share - WeChat

Chinese mobile gaming apps are ratcheting up their efforts to go global, with the gaming app economy showing resilience according to AppsFlyer, an Israeli mobile marketing analytics company.

Wang Wei, general manager of AppsFlyer Greater China, said from 2020 to the first quarter of 2023 Chinese mobile gaming companies have increasingly valued the overseas market.

"Gaming has always occupied about half of Chinese app companies' overseas mobile advertising spending, and looking forward to the future, games are an irreplaceable industry for China's mobile applications to go overseas," Wang added.

The company's latest report, "State of Gaming App Marketing for 2023", showed as the post-Covid era unfolds, a digital slowdown or return to pre-Covid conditions is taking place.

While the effects are becoming increasingly apparent in metrics like overall app installs by consumers, the gaming app economy still showed resilience with nearly $27 billion invested in ad spend by gaming marketers and developers worldwide in 2022 to acquire new users.

Android game app installs rose by 8 percent last year compared to 2021, whereas iOS game app installs showed a small decline, with a 5 percent annual drop.

As for gaming app revenues, the report revealed consumers spent the most on in-app purchases in role playing and social casino games.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE